The adventure tourism market is projected to grow by 17.56% by 2032, according to the latest data from Brainy Insights. Specifically, the company estimates that the market, valued at $295.37 billion in 2022, will reach $1.489 trillion by 2032.
Most travelers seeking adventure are motivated by life-changing encounters.
Key insights into the adventure tourism market:
The Asia-Pacific region is expected to experience the highest growth rate at 19.35% during the forecast period.
Simultaneously, the segment of intense adventure tourism is expected to grow at a rate of 20.85%.
This is aided by the gradual increase in tourists, and those seeking adventure are willing to engage in risky activities.
In Europe, dangerous adventure tourism has experienced significant growth. European explorers are usually young, educated, and have disposable income, especially when participating in challenging adventure activities. This further supports the rise of the segment in recent years.
Retreived from: tourismtoday.gr
