On Wednesday, March 23, a Digital Marketing Workshop was organized by e-paithros on behalf of its members, as part of the network’s educational activities.
The speaker was Mr. Vassilis Polyzos who is active in the fields of advertising and tourism as a Brand Strategist & Digital Marketing Expert. Among the topics presented at the seminar, which lasted 5 hours, were the main tools of digital marketing, the use of SEO / SEM search engines and the formation of a strategy on social media.
The project entitled "Joint Innovative Activities for Outdoor Tourism" and distinctive title: "JoInOuT", is implemented within the framework of the Action "Cooperative Innovation Formations/SCC" - 2nd Call: Businesses" and is financed by the European Regional Development Fund (ERDF) and by National Resources in the context of the Operational Program "Competitiveness, Entrepreneurship and Innovation (EPANEK)" of the NSRF 2014-2020" (Project code: ΓΓ2CL-0359457).